Zach Evans

You get a written answer about your ad account, at a published price, within one business day.

This is for business owners and independent contractors who want one question about their ad account answered in writing.

The smallest priced step is a one-account triage at $850.

This is for you if

  • You run the business, or you can approve a change without asking anyone else.
  • You spend enough each month that a result can be read.
  • You can grant read-only access to the account.

What it costs

Offer Price
One-account triageOne account, one question, a written finding and one correction brief. No meeting, no revisions. Price$850
Paid diagnostic, one platformA written finding in the twelve fields and a ranked correction brief, delivered within five business days of access. No meeting, no revisions, nothing owed after the document. Price by monthly ad spendUnder $25,000 a month or not yet spending$1,500$25,000 to $99,999$2,500$100,000 or more$3,500
Smaller direct coverageOne account and one platform. Under $25,000 in monthly ad spend. Standing management, every change from a written list you approve, one written report a month, thirty days notice to end it. Price$750 setup + $2,250 per month
Direct senior coverageOne account, one platform, standing management, every change from a written list you approve, one written report a month, thirty days notice to end it. Price$1,500 setup + $4,500 per month

You do not have to hire me afterwards. Most of what comes back you can act on without me.

What you get, and when

You will get a written fit response within one business day.

It names whether the work fits, which engagement fits, what access I need, what the work produces, and the fixed price or the basis it is set from. If the account does not need this work, the reply says that and says why. No phone number is requested, and no credential, payment detail or file upload is requested at first contact.

A four-stage summary of the ten-step read

  1. Define the decision

    The question, its owner, its date window and its platform boundary are set down before the account is opened.

  2. Verify what the account counts

    I trace the chosen action into the systems used for bidding, reporting and the business record, then inspect where the money went and what happens after the click.

  3. Separate findings, hypotheses and unknowns

    Each observation is marked by what stands behind it: a source, a test that still has to run, or nothing the available record can settle.

  4. Verify the correction

    The ranked corrections keep measurement defects first. Nothing moves until you approve an itemized list, and the verification read keeps the windows before and after the change apart.

Read all ten steps

What I do not take on

  • I do not take suspended or policy-blocked accounts.
  • I do not take a triage that needs more than one account or more than one question.

The operator behind the work

I am Zach Evans. I now oversee all biddable media channels at an independent New York-based media agency. I work across the agency's entire client portfolio. I manage ad spend of over $20 million per quarter.

I have 14+ years of experience in Paid Media across Performance, Brand, and Lifecycle. My campaigns have driven nearly $1B in attributed client revenue. Some of them have been covered in AdAge and DigiDay.

Send the request

Put the account, the decision and the deadline in one written request.

Get a fixed-price scope