What I do
Google Ads management
Campaign structure, bidding, budgets, and ongoing query-level cleanup. I manage the account week to week and tell you plainly what's working and what isn't.
GA4 & measurement audits
Conversion tracking, Google Tag Manager, and GA4 configuration reviewed end to end. If your numbers can't be trusted, nothing downstream of them can either — this is usually where I start.
Search query reporting
Regular search query reports: what you're actually paying for, where spend is being wasted, which negatives to add, and which queries deserve their own keywords.
How I work
Client accounts sit under my Google Ads manager account. Changes to a client account happen with the client's sign-off.
Mission Control
Mission Control is the internal tool I built to run this work. It is a private dashboard that runs on my own computer — there is no public version, no sign-up, and nobody else uses it.
It connects to the Google Ads API to do two things for the accounts that have granted my manager account access:
Reporting and budget pacing
Mission Control reads campaign, budget, keyword and search-term reports and works out how each client's spend is tracking against their budget — spend to date, projected spend for the period, and the daily rate needed to land on target. It also produces the search query reports I use to find wasted spend.
Campaign management
From that same view I can change a campaign's daily budget or pause and resume a campaign, instead of switching over to the Google Ads interface. Every change is one I make by hand and confirm against the exact before and after amounts, it is written to a log, and the tool reads the account back afterwards to confirm what actually applied. Nothing is automated or scheduled.
Data Mission Control retrieves stays on my machine, is used only to manage the accounts my clients have engaged me for, and is never sold or shared. See the Mission Control page for what it does and what Google account access it requests, and the privacy policy for the full detail.
Get in touch
If you want help with any of the above, email me. I read everything and reply myself.
hello@zachevan.com