Mission Control
Mission Control is a private Google Ads dashboard. It reports on how advertising budgets are pacing. It is read-only and never applies a change to a Google Ads account.
Reporting and budget pacing
Mission Control reads campaign, budget, keyword and search-term reports from the advertiser account I manage today. It works out what has been spent so far, what the period is projected to finish at, and the daily rate needed to land on the agreed budget. It also produces the search query reports I use to find spend going to searches a client should not be paying for.
Input
Campaign, budget, keyword and search-term reports.
System action
Calculate pacing and surface search-query evidence.
Human decision
I decide what the account should do.
Output
A report and an accountable decision record.
How search-term evidence is read
The search terms report is where I see what an account is actually paying for and decide what to add as a keyword and what to exclude.
Access and data handling
- Permission
- Mission Control uses the Google Ads OAuth permission, granted by the account owner.
- Access lifecycle
- A client can withdraw the manager account's access from inside their own Google Ads account.
- Local boundary
- It runs on my own computer. There is no server, no hosted version, and no account for anyone else.
- Retention
- When an engagement ends, client data is deleted except for records required for tax or legal purposes.
Contact
Mission Control is built and operated by Zach Evans, zachevan.com. If you have a question about the application or about how it handles data, email me and I will answer.
Email Zach Evans