Who does the work
The operator
I am one senior paid-media operator, and I do the work myself. Nobody hands you to an account manager or a junior buyer. I read the account, I write down what I find, and I make the changes you approve.
I have 14+ years of experience in Paid Media across Performance, Brand, and Lifecycle. My campaigns have driven nearly $1B in attributed client revenue. Some of them have been covered in AdAge and DigiDay.
In a senior role at The Publicis Groupe, I directly managed over $120 Million in annual ad spend. That budget ran across Paid Search and Retail Media for a global digital financial services brand.
I now oversee all biddable media channels at an independent New York-based media agency. I work across the agency's entire client portfolio. I manage ad spend of over $20 million per quarter.
I live and work in New York.
What I have run
- I ran media for a national tire retailer with over 200 locations across a 4-state footprint. The work drove over $178 million in directly attributable revenue. The budget was under $10 million.
- I rebuilt paid search for a growing cannabis retailer with 75+ locations across 12 states. In 6 months the program went from a 0.33 return on ad spend to 59.4. That was over $14 million in attributed revenue on under $500k in spend.
- I led all paid and organic marketing for a medical aesthetics company. In 6 months, I cut the cost per sales-qualified lead by 86%.
- I was CMO at a Series-A mental healthcare startup. I designed the paid lead-conversion pipeline and built the CRM system and lifecycle funnel from the ground up. Within a year, patient retention rates tripled and new customer acquisition grew 10x.
- I ran all digital media in-house for a luxury sportswear and apparel company. I built its paid media program from scratch across paid search (Google Ads), paid social (Meta and LinkedIn), and retail media (Amazon and Sam's Club). Over one year the blended return on ad spend was 8.97.
- I co-founded a national consumer-events business. I grew its advertising budget to over $2 Million. The blended return on ad spend was 4.7x.
Platforms
I work in Google, Microsoft, YouTube, DV360, SA360, GA4, GTM, Meta, LinkedIn, Pinterest, Reddit, X, TikTok, TikTok Shop, Amazon, Yahoo DSP, Apple Search & Maps Ads, Instacart, DoorDash, Best Buy, Kroger, and more.
How I work
The work runs in writing. You send the account, what is going wrong, and the decision you have to make. What comes back is written, so you can act on it or hand it to whoever runs the account.
The price is fixed before I start. Every price is published.
One person does all of it. Whoever reads your account is whoever changes it.
See what each step costsSend the request
You will get a written fit response within one business day.
Get a fixed-price scope